| Let me clear something up straight away, this figure of | | | | it, how to change it . Another fact is, step 3 will always |
| 4 is chosen because it has proved to work. It covers | | | | be active i.e. you will test constantly. What works |
| all physical dimensions: Length width height and breadth. | | | | today may not work tomorrow or next week and |
| It is easier to remember 4 steps than 101. There's the 4 | | | | what may not work today may work next week. |
| elements: Fire, Air, Water and Earth DNA molecules | | | | I can 't over emphasize that testing is the most |
| have 4 bases that make up the genetic code T, A, G | | | | important step after step #1 but all steps are essential |
| and C. The 4 seasons pop group and weather cycles | | | | Just think about it. If you don't decide what to do, you |
| Directions of the compass North East South and | | | | have nothing to do and therefore nothing to test. You |
| West The 4 Noble truths of Buddhism In Hinduism the | | | | can still do step 4 but that doesn't achieve anything |
| 4 cardinal virtues The 4 gospels Even the God of the | | | | does it? |
| bible chose to have his name represented by 4 letters | | | | To do effective testing you need a system of tests, |
| in Hebrew. | | | | notice I said system I could create my own system, |
| I think that is enough to be going on with but when you | | | | use other peoples systems, use a mixture of systems |
| think of it 4 does seem to be a key number, | | | | have systems running, side-by-side, linked to other |
| particularly in a sense of completeness. Is there only 4 | | | | systems made up of sub systems and so on and so |
| steps needed to be successful at building websites | | | | on. |
| that sell exponentially? The answer to this question is | | | | The system that you decide upon in your step 1 must |
| obviously no, but not so obviously it is yes! Let me | | | | be a system that has built in ergonomics or is efficient |
| explain. The 4 steps are: | | | | in getting the desired results with the least amount of |
| 1 Decide what to do. | | | | energy loss. That being the case you might act wisely |
| 2 Do it. | | | | and choose an existing system that is proved to work |
| 3 Test it. | | | | well. The system may be one of your own or a |
| 4 Repeat 1, 2 and 3. | | | | system that someone else has used or is using to |
| Now that was easy to remember wasn't it? | | | | good effect. The important thing here is you must |
| You can see from the steps the potential of success | | | | keep testing and improving your chosen system. Be |
| staring you in the face But you may ask... How do I | | | | systematic.Learn from others who are systematic. |
| decide what to do? Let me explain further. You need | | | | Dichloro-Diphenyl-Trichloroethane (a synthetic pesticide) |
| to sit down and set goals (oh! no! not a goal setting | | | | What? Oh! It's just me and my creative thinking. It's |
| lecture again?) Analyse what you want to achieve | | | | DDT steps 1,2 and 3 (oh! that rhymed. If you want to |
| with your web site. How can I achieve my goal? What | | | | have "KILLER" websites that are successful money |
| do I need to achieve it? How much will it cost? Should I | | | | makers and therefore profit makers adopt the DDT |
| do the work myself or outsource the work? If I | | | | approach kill the flies from bad website design use a |
| outsource, who can I trust to do it the way I want it | | | | system or multiples of them that work. If you have |
| done? And a host more questions just to help you | | | | tried and failed then ask for advice from someone that |
| decide what to decide on for step #1 Step 2 is easier. | | | | has succeeded. Hmm! I like that DDT 1 2 3 ABC |
| Just do it .... Short and sweet. Step 3 is more involved | | | | because it rhymes I just have a little song in my head, |
| as you need to find out what works and what doesn't | | | | which will help me with my 4 steps to successful |
| work. Easier said than done that one isn't it? However | | | | website profits. |
| you can still master this one if you follow a step by | | | | How will it help? Well if you and I can remember the |
| step tried and tested method. Don't try to reinvent the | | | | steps: Decide what to do. Do it. Test what we have |
| wheel but don't let this stop you trying things that | | | | done and Repeat. Memory aids DDT pesticides = killer, |
| others have not yet tried. | | | | 123 rhymes with DDT like ABC, think of a song, I |
| In fact be very careful who you trust when they are | | | | thought of Michael Jackson's OK OK I HEAR YOU |
| giving you free advice as some unethical ones will try | | | | SAY! Where is step 4? That's easy too it's REPEAT |
| to eliminate their competition by giving bad or | | | | REPEAT REPEAT REPEAT steps 1 2 and 3. So |
| misleading advice. Now how to test is a big subject in | | | | there we have it. Hope you found it helpful. |
| it's self. What to test, what to change, when to change | | | | |