| In our business, we hold up others who have been | | | | Blessings of the Wind. 2002. |
| successful and announce to the audience, "See her? | | | | He believed that someone's own, personal experience |
| She used to clean houses! And now look at her. She | | | | (versus promises or experiences of others) is what |
| has people cleaning HER big house. You can do it too! | | | | creates a long term believer and ultimately, what will |
| So sign up and get your initial big banana package and | | | | lead to success. Because they tend to stick if they |
| get started." | | | | believe based on personal experience. |
| It's the "If they can, you can," or "If I can, you can," | | | | Do you agree with that? |
| syndrome. | | | | Can you imagine what would happen if we practiced |
| However, the drop out rate of 102% tells us this is not | | | | network marketing like that? |
| quite how things turn out. | | | | Imagine hearing these bold words from the front of the |
| 2500 years ago, the Buddha also wanted to get | | | | room: |
| others into his fold. He had a VERY BIG and wonderful | | | | "Don't take our word for it. Put our words to the test." |
| life experience that people strive to get all over the | | | | Who dares to be first? |
| world - a feeling of enlightenment and inner peace, | | | | Suddenly people try the product or business, without |
| free from suffering. | | | | relying on ANY promises or half-truths, and they get to |
| That was his personal success and he wanted to build | | | | see for themselves (with 2-by-2 instruction) whether |
| a big organization of people who could benefit from it | | | | it's going to be a good thing for them or not. |
| too. Of course he needed followers, and especially, | | | | Yes, there would be many drop outs. But no broken |
| teachers, just like we do. However, he did something | | | | promises and resultant bad taste and bad rep. And |
| very different to get his followers. It was just the | | | | those who make it will believe and stick, like the |
| opposite of the "If I can you can" syndrome. | | | | Buddha's followers did, because of the strength of their |
| He told them in effect, "(After 7 years), I have found | | | | OWN experience and the unwavering belief that |
| enlightnment and I think I understand everything now." | | | | came from it. |
| He then astonished them all and said, "But don't take | | | | 2500 years of success. Versus a 102% drop out rate. |
| my word for it. Don't believe what anybody says, | | | | Shall we implement the Buddha method in our practice |
| including me. Test it for yourself first. Then decide." - | | | | of NM? |
| Thurman, On Buddhism. 1999) | | | | Yes, your business might not survive for 2500 years. |
| Nearly every historian has commented on this bold | | | | But what if your good prospect tries it, with the |
| approach: | | | | Buddha method introduction, experiences the benefits |
| "Oh monks, just like examining gold in order to know its | | | | personally, and sticks beyond those first 90 days and |
| quality, you should put my words to the test." - Wise, | | | | maybe much more, finally? |