| Or, on the importance of "right
| |
| | discussing how to get more aces, or
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| association."
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| | evangelist types, to help them build
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| "When a wild elephant is to be tamed and
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| | their businesses.
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| trained, the best way to begin is by
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| | I told them a story...
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| yoking it to one that has already been
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| | There are two major organic food markets
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| through the process. By contact, the wild
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| | in the Kansas City area, where I am right
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| one comes to see that the condition it is
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| | now: Whole Foods and Wild Oats.
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| being led toward is not wholly
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| | Someone who works at the Wild Oats store
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| incompatible with being an elephant --
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| | related recently how the new owners there
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| that what is expected of it does not
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| | had decided to add "regular" products
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| contradict its nature categorically, but
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| | like Tide and Crest toothpaste, because,
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| heralds a condition that, though
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| | they thought their customers might want
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| startlingly different, is viable. The
| |
| | to buy those things there, instead of
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| constant, immediate, and contagious
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| | having to go to say Price Chopper, to get
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| example of its yoke fellow can teach it
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| | them.
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| as nothing else can.
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| | The other store, Whole Foods, is planning
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| Training for the life of the spirit (or
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| | to do the opposite: go ALL organic, and
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| learning, KK) is no different. The
| |
| | drop lines that are not organic from
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| transformation facing the untrained is
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| | their stores.
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| neither smnaller than the elephant's nor
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| | Question 1: Which store would you go to?
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| less demanding. Without visible evidence
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| | (Response: about half and half)
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| that success is possible, without a
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| | Question 2: Which store do you think
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| continuous transfusion of courage,
| |
| | organic fanatics will go to? (Are there
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| discouragement is bound to set in..."
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| | regular grocery store fanatics, even?)
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| -Huston Smith, Buddhism, 2004.
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| | (Response: to the all-organic store)
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| Smith is also the author of "The Soul of
| |
| | Question 3. Which kind of people would
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| Christianity."
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| | you prefer to represent YOUR product
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| Isn't this what Jesus meant when he told
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| | line? Fanatics or luke-warm, half hearted
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| his disciples to go "two-by-two", side by
| |
| | ones?
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| side, to tell the story? One who was
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| | (Response: fanatics)
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| trained, the other in training, watching
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| | Indeed. Fanatics will tell fence-sitter
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| and being in the "right association" with
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| | friends of theirs where to shop, so you
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| the trained one?
| |
| | don't have to. Luke warm ones won't.
|
| Two-by-two been one of the most reliable
| |
| | There are way fewer fanatics than luke
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| training methods in training new people
| |
| | warm types, and if you can attract a
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| in door-to-door and direct sales. For the
| |
| | fanatic, because YOU are one, you will
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| same reasons it works for the elephants.
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| | earn their loyalty and their evangalism.
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| Is there anyone in our business anymore
| |
| | Saves you marketing effort for the luke
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| who practices two-by-two with a new
| |
| | warm ones.
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| recruit?
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| | If you are a fanatic, and act like it,
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| For example, learning to talk to people
| |
| | other fanatics will join you.
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| together first, e.g. cadaver calling
| |
| | Are you fanatic about what you market? Do
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| together, before the new recruit goes
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| | you love it madly because of what it did
|
| calling on their best prospects?
| |
| | for you in your life?
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| Something which you know many will do no
| |
| | Do you know how to tell that fanatic
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| matter what you say?
| |
| | story so other fanatics hear the call and
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| ***
| |
| | come running?
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| ~ The Case for Fanatics... ~
| |
| | P.S. As an organic fanatic, where do you
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| Tonight I had a group of guys who were
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| | think I will be shopping from now on?
|
