Emperor's New Clothes - "Tibetan" Goji berries

Recent years have seen a big buzz word around thefruit, much more antioxidants than any other fruit, much
healthy food market: Tibetan or Himalayan Goji Berries.more beta carotene than carrots, and much More iron
One can easily see a red berry tree with snowthan spinach. Following are the short summary of its
mountain background in the goji berry website or in thebenefits: anti-cancer, anti-aging, weight loss, boost libido,
packaging label. The author has done a lot of researchenhancing immune system etc.
in this area, and would like to unveil the "Emperor'sFor some strange reasons goji berries are mostly
New Clothes" for Tibetan Goji Berries.marketed in Europe and USA as Tibetan Goji Berries
Let's first look at what goji berries are, then weor Himalayan Goji Berries. If you tell Chinese people
combine "Tibetan" or "Himalayan" word with it. Gojithat you want Tibetan Goji Berries, however, they will
berries are also known as Lycium barbarum, orbe completely confused, as they all know goji berries
wolfberries. There is also a misspelling "gogi berries". Itare not from Tibet or Himalaya, instead, they come
is a dark-red coloured sweet-taste dried fruit, and hasfrom northwest part of China: Ningxia province. In fact
similar size of raisin. It is even hailed by somethere are also growth of goji berries in Julu Hebei
newspapers as super fruit just because of its variousprovince as well. But It doesn't mean that there is no
benefits. First of all they are from China, and havepresence of goji berries in Tibet, but means that there
been grown and consumed in China for manyis no commercial farming activity of this fruit in Tibet.
thousand years. Chinese doctors believe it is veryThe possible reason for marketing it as Tibetan Goji
effective on kidney and liver disease, therefore theyBerries is that fruit coming from mountain area usually
very often prescribe it to treat liver and/or kidneyhas more polysaccharides content. Even Eearl Mindell
problem. They also use it to treat eye diseasesadmits in his website that goji berries are not from
because according to Chinese medical theory eyesightTibet. Therefore we have to take this new clothes
is governed by liver and kidney. Furthermore, as"Tibetan" or "Himalayan" off now. It is an excellent
Chinese medical theory also believes that sexualhealthy food, but it doesn't come from Tibet or
capability is dictated by the strength of kidney, it is alsoHimalyan area.
widely used by Chinese doctors to treat sexualIn the market you will also come across the word
impotency etc. Therefore if a Chinese man would likeorganic goji berries. Please be careful with your
to take some medicine or tonic stuff to make hispurchase of organic goji berries. The commercial
sexual capability better, such medicine or tonic stuffgrowth of organic goji berries is not an easy process.
usually contains goji berries. But the Chinese usage ofIt requires at least 3 years to get the land ready, along
goji berries is more than that, they also consume it inwith other measures. So far the annual yield of organic
day-to-day lives, for example, to use it withgoji berries in China is still not significant by comparison
chrysanthemum for herbal tea, to add it to soup etc.with normal goji berries, simply because there are not
According to my research I believe Eearl Mindell couldmany lands ready for it. Therefore there is a big
be the first person who first introduced goji berries intodifference in terms of pricing. So when you see
USA. Later this fruit also gained popularity in the UKsomebody sell organic goji berries in eBay at dirty
and rest of Europe. Why is it getting popular incheap price, would you trust them? In addition, please
Western countries? Traditional Chinese medical theorydo not forget to ask for a certificate of organic goji
is not based on molecular biology, but based on Yin,berries which you would like to purchase.
Yang, and Qi. When Western people discovered thisI would suggest to buy small packs of goji berries, as
fruit, they analysed its biological content, and explainedonce opened, it will suck the moisture, and become
why it is beneficial from the perspective of westernsoft. A daily consumption of 30 grams is
medicine. It has been found that goji berries contain 21recommended, though it doesn't matter if you want to
trace minerals, 18 amino acids, Vitamins B1, B2, B6 andeat more because essentially it is fruit.
Vitamin E, much more much more vitamin C than kiwiEnjoy your goji berries.