| The concept of using personal branding to | | | | across the nation (and even sometimes the |
| spread the word or market a product is one | | | | world) take notice or can identify. This is |
| that can be traced back many centuries. | | | | seen in notable personalities, such as |
| During ancient Roman times, leaders were | | | | Mozart, Einstein, and even more recently - |
| known for decorating money with their faces | | | | Oprah, Madonna, and Bill Gates. |
| plastered across the outside of coins. Today, | | | | |
| where would KFC be without the Colonel or | | | | All of the above have been able to take an |
| Wendy's without Dave Thomas' freckle-faced | | | | aspect of their life and share it with the |
| girl? Personal branding has without a doubt | | | | world to the point that they have become a |
| become an easily recognizable approach | | | | trusted representation of their trade. Oprah |
| towards marketing a business, product, or | | | | is known as such a successful media |
| service. | | | | personality and entrepreneur that people |
| | | | purchase her pick for Book of the Month. |
| Throughout history, the technique has | | | | Madonna can do no wrong in the entertainment |
| garnered widespread recognition and respect | | | | business, as she has built a solid career |
| that has been used to capture the attention | | | | spanning numerous decades. When news of |
| of the public. Successful individuals are | | | | computers and the advancement of technology |
| able to also get what they want out of life | | | | hit the headlines, it is Bill Gates that |
| and any business pursuits they may approach. | | | | tends to find his way into most |
| Personal branding may also be used to boost | | | | software-related conversations. |
| the sales of a product, especially when their | | | | |
| name becomes associated with a particular | | | | To start on the path towards successful |
| approach or system. This is seen with | | | | personal branding, there are plenty of |
| concepts, such as Pilates or the Atkins Diet. | | | | seminars, books, and marketed techniques. An |
| This same technique has also been used | | | | individual must also learn how to |
| throughout history as a way to spread and | | | | self-package their image for the world to |
| develop religion, including Buddhism. | | | | accept. These efforts should be approached as |
| | | | a way to manage a profession, where the |
| In the world of business, extreme success | | | | public can easily identify and communicate |
| comes when an individual becomes connected to | | | | with an image that appears unique or |
| a particular career where as soon as their | | | | compelling enough to create a response. |
| name is mentioned, the majority of people | | | | |