| The concept of using personal branding to spread the | | | | majority of people across the nation (and even |
| word or market a product is one that can be traced | | | | sometimes the world) take notice or can identify. This |
| back many centuries. During ancient Roman times, | | | | is seen in notable personalities, such as Mozart, Einstein, |
| leaders were known for decorating money with their | | | | and even more recently - Oprah, Madonna, and Bill |
| faces plastered across the outside of coins. Today, | | | | Gates. |
| where would KFC be without the Colonel or Wendy's | | | | All of the above have been able to take an aspect of |
| without Dave Thomas' freckle-faced girl? Personal | | | | their life and share it with the world to the point that |
| branding has without a doubt become an easily | | | | they have become a trusted representation of their |
| recognizable approach towards marketing a business, | | | | trade. Oprah is known as such a successful media |
| product, or service. | | | | personality and entrepreneur that people purchase her |
| Throughout history, the technique has garnered | | | | pick for Book of the Month. Madonna can do no |
| widespread recognition and respect that has been | | | | wrong in the entertainment business, as she has built a |
| used to capture the attention of the public. Successful | | | | solid career spanning numerous decades. When news |
| individuals are able to also get what they want out of | | | | of computers and the advancement of technology hit |
| life and any business pursuits they may approach. | | | | the headlines, it is Bill Gates that tends to find his way |
| Personal branding may also be used to boost the | | | | into most software-related conversations. |
| sales of a product, especially when their name | | | | To start on the path towards successful personal |
| becomes associated with a particular approach or | | | | branding, there are plenty of seminars, books, and |
| system. This is seen with concepts, such as Pilates or | | | | marketed techniques. An individual must also learn how |
| the Atkins Diet. This same technique has also been | | | | to self-package their image for the world to accept. |
| used throughout history as a way to spread and | | | | These efforts should be approached as a way to |
| develop religion, including Buddhism. | | | | manage a profession, where the public can easily |
| In the world of business, extreme success comes | | | | identify and communicate with an image that appears |
| when an individual becomes connected to a particular | | | | unique or compelling enough to create a response. |
| career where as soon as their name is mentioned, the | | | | |