Does Aura Exist In Digital Art

Ever since Walter Benjamin published his essay "Thephotography, sculpture, and sometimes even
Work of Art in the Age of Mechanical Reproduction,"fragrances combinations, she links Eastern spirituality
scholars have debated whether mechanicallywith modern technology, connecting the ancient Asian
reproduced art can have "aura" as Benjaminpast with the global world of today.Mariko Mori's large
discussed this concept. The debate has now includedphotographs and video installations present futuristic
digital art and cybernetic systems, but the question hasscenes that meditate on the profusion of artifice in
remained the same. Can a work of art not producedcontemporary culture and extract elements of Eastern
by human hands, but by a machine have the samespiritual thought and art, to express optimism for life in
quality or atmosphere as conventionalthe next millennium. Mori always stars in her own
works?Referring to Benjamin's own definitionscreations and usually presents herself as a
regarding "aura", one can argue that it is possible forcomputer-fabricated pop star who explores the hybrid
"aura" to be present even in digitally produced art, if thenature of individual identity and its relation to private
artist is aware of the spatial concerns necessary tofantasies and global culture. Cyborgs and avatars are
meet Benjamin's expectations. Using as an examplemostly featured in Mori's works, coupled with a healthy
the artifacts of Mariko Mori, a Japanese-Americanportrayal of the incorporation of modern technology in
multimedia artist, the presence of contemporary "aura"daily life.Inspired by the Buddhist concept that all things
is examined in terms of technique, installation, andin the universe are interconnected, Mariko Mori believes
metaphorical qualities of digitally-created art, as thethat art shares with electronic technology, religion and
artist appears sensitive and aware of the importanceeven fashion photography, the ability to give form to
of space and the viewers' perceptions andour dreams, fantasies and desires. In order to
experience.Mariko Mori is a former fashion designerdemonstrate better her beliefs she uses space as if it
and model who decided to turn to artistic photography,was a tangible material. If now one concentrates on
video, and performance arts. As a multimedia artist,the spatial properties of aura, that it has a unique
Mori's solo exhibitions in U.S., Italy and Japan havepresence in space through time, electronic media and
gained world-wide recognition, as she manages todigital artists through different approaches can meet
take her playful imagery to a new level of literalness,this requirement. Artists, like Mariko Mori, who can
while her dexterity and creativity with innovativecreate a unique spatial environment for work that is
technologies have resulted in spectacular forms of art.mechanically reproduced or digitally produced are
Her appeal is mainly due to the fact that Mariko Moriactually able to "transmit" aura through their work. In
has managed to combine Western ideals of feminismother words, an artist can create aura through a digital
and Japanese pop culture and express surrealmedia by using space. Thus, an artist can contradict
thoughts on the subject. By creating her complexBenjamin's theory about mechanically reproduced art,
artifacts, nearly life-size installations of video,by simply following his own definition.